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Updated: 2011-08-15 15:13 By Yan Yiqi (China Daily)
BEIJING – On the third attic of a tile-roofed abode at the end of a characterless alleyway in Suzhou, six adolescent women sit at computers demography orders from about the world. In an adjoining room, bed-making machines hum as white bells gowns appear off the assembly band in the 30-square-meter workshop. Shen Yan, architect and arch artist of the Top Bells Dress Factory, said the branch produces up to 1,200 dresses a month, at an boilerplate bulk of 1,000 yuan ($156). Once they are blind in a Western bells dress shop, three or four weeks later, they will accept a bulk tag of at atomic $1,000.
In the Huqiu commune of Suzhou, eastern China, at atomic 1,000 such factories accept sprung up. They advertise bells dresses online, and about all their barter are from overseas.
“We accept online shops on all boilerplate business-to-customer platforms like cn.made-in-china.com, Dhgate.com and eBay,” Shen said. “Most of our audience are from Britain, the United States and Russia.”
Just blazon “wedding dress” into the chase agent of DHgate.com, one of the better business-to-consumer platforms abutting across buyers with Chinese sellers, and added than 468,000 entries pop up.
After acclimation and paying, best barter will accept their dresses in 25-35 days.
DHgate.com claims it handled orders annual added than $10 actor aftermost year, best of the barter actuality from developed countries, including the US and Europe.
“Almost 80 percent of the world’s bells dresses are from China, and Suzhou produces 80 percent of that,” said Chen Weijin, arch editor of hsw365.com, said to accept the better cardinal of users amid China’s bells dress websites.
“Apart from the actual big-ticket high-end ones, it is adamantine to acquisition a bells dress not fabricated in China,” Chen said.
Exports annual for around all of the business of the 20,000 or so bells dress companies in China, Chen said.
“Without exaggeration, about all companies await on across markets,” Chen said. “There are companies that do business in the calm market, but about 95 percent of them still focus on across markets.”
There is little agnosticism about what attracts the companies to across markets: college profits.
“An boilerplate bells dress in China costs no added than 500-600 yuan, but our articles can be awash as aerial as 1,000 yuan overseas,” said Liu Tianren, accepted administrator of Suzhou Yaoyi Bells Dress Company.
Liu’s company, with about 60 employees, makes 30 to 40 bells dresses a day.
“When we advertise to calm barter we charge a concrete shop, which costs a huge amount,” Liu said. “But for across business, with aggregate done online, all we charge is a computer and the Internet.”
Shen of Top Bells Dress attributes the abridgement of sales at home to the abridgement of a bells dress culture.
“Most Chinese would rather hire a bells dress because they won’t be cutting it for a additional time. This has abundantly kept bottomward the appeal for bells dresses in China.”
But Shen and added bells dress makers may be missing out on a huge market.
The agent secretary-general of Suzhou Bells Dress Association, Lu Ming, said that with bigger active standards and people’s minds aperture to Western culture, an accretion cardinal of brides are allotment to buy bells dresses.
The country’s better aggregation of bells dress retailers is in the Huqiu commune of Suzhou, and added than 2,000 visitors army to their food every day in the busiest periods.
In the Huqiu abundance of Knightly Bells Dress, one of the arch bells dress companies in China, about-face averages 600,000 yuan to 700,000 yuan a month, said Tan Jinjiao, its sales manager.
“In aiguille seasons it can be higher.”
Ji Hui, 24, and her 26-year-old fiance, who alive in Shanghai, plan to authority their bells commemoration in January and were in Suzhou
recently on a two-day bells dress affairs expedition.
After searching, applicable and bargaining, Ji bought a white bells gown, black dress and a affair dress for her maid of account from a abundance in Huqiu for 800 yuan.
“On this once-in-a-lifetime break I absolutely appetite my own bells dress,” Ji said. “And, afterwards all, the dresses are inexpensive.”
Ji’s cerebration seems to mirror a ample articulation of the civic bells dress market. According to an online analysis conducted by the Chinese web aperture 163.com, 46 percent of 17,957 bodies surveyed said they would buy a bells dress for the big occasion.
“It is adamantine to brainstorm that six years ago about no Chinese helpmate would accept advised affairs a bells dress, instead opting to hire one,” said Shi Kangning, arch authoritative secretary of the Working Committee on Bells Trade beneath the China Association of Social Works.
“Newlyweds are accommodating to absorb 31 percent of their accumulation on their bells activities. To be added precise, about 90 percent of brace would like to absorb 15 percent of their bells account on affairs bells dresses.”
Shi said that amid 18 actor and 20 actor bodies ally in China every year, and it is predicted that anon the bazaar amount of the bells dress industry will be as aerial as 300 billion euros a year.
If Chinese companies focus added on the calm market, “I am abiding there will be added assignment opportunities and ample profits”, Lu said, abacus that Chinese bells dresses are accident their aggressive bend across because of ascent labor, actual and carriage costs.
Chen of hsw365.com said the abridgement of branding and aboriginal designs is arrest the industry in China.
The abridgement of cast acquaintance can be attributed to the actuality that best manufacturers use banal designs, he said.
“China’s bells dress industry is no best in its infancy. But alone 5 percent of the companies accept complete brands and stick to aboriginal designs, and that is a huge problem.”
In Shen’s branch there are bags of styles of bells dresses. But best of them, he said, are fabricated with designs tailored to his clients.
“I was a appearance architecture major, but best orders appear with designs, so I rarely accept the adventitious to design. So we do not accept our own cast – aloof a branch name.”
Lu feels the problems with cast acquaintance will anon be solved.
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