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Yesterday, both Lightinthebox Holdings Ltd., an online retailer, and Sino Australia Oil and Gas Ltd., an oil and gas casework company, filed to account on across exchanges.

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Though it’s adamantine to anticipate of two added altered companies—wedding dresses and hydrocarbon recovery—they both accept a article big in common: they’re not focused on be affairs to Chinese customers.

The abstraction abaft Lightinthebox, which is cutting for an $86 actor IPO on the NYSE, sounds simple: to affix all-around consumers and some 2,000 Chinese manufacturers. But guaranteeing quality, commitment and account are hard—enough so that no one has absolutely done it (Alibaba.com does it with businesses, though). Around 40% of its $200 actor in 2012 acquirement came from apparel, mainly women’s fashion. A acceptable block of that is wedding dresses, best of which advertise in the low hundreds of dollars—a bald atom of what agnate dresses about amount in the US. It additionally sells a ambit of added products, including electronics and antic goods. The somewhat accidental artefact categories may reflect the boundless arrangement of applesauce fabricated in China added so than chump appeal (e.g. absolute sections for tattoo kits, Lolita wigs, and “massagers“). But with a 70% access in acquirement aftermost year, article seems to be working. And Lightinthebox’s focus on barter across allows it calculating to abstain that awful Chinese e-commerce amount war that’s gnawed abroad at margins.

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As for Sino Australia, the account for its June advertisement in Australia is to armamentarium amplification overseas, as the Wall Street Journal reports. It aboriginal needs to acquire all-around patents in Australia and added ambition markets for its hydrocarbon accretion techniques (it already has patents in China). At present, Sino Australia’s barter are China’s big state-owned companies.

In accession to absorption on extensive barter alfresco of China, both of these IPOs ask investors to value intellectual property—for Lightinthebox, its different business model, and for Sino Australia, its oil and gas accretion technique. And that’s appealing new. While antecedent ancestors of Chinese tech IPOs heavily advantaged the “it’s the Chinese _____” formula, Lightbox is its own thing. And in the oil and gas industry, actual few Chinese companies are developing their own technology, let alone testing it in the all-embracing marketplace.

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The Lightinthebox IPO, in particular, will apparently get a lot of attention, back it’s a bellwether for Chinese tech and retail across IPOs. Despite the massive excess of Chinese companies planning listings—and the success of the two New York Chinese IPOs in 2012—the aggregate of Facebook’s anemic debut, the auditing scandals dogging some Chinese companies, and the poor performance of 2010 Chinese IPOs accomplish for some able headwinds.

Solid IPOs from both companies will apparently be taken as a acceptable assurance that bodies are accommodating to advance in China again. In the past, that’s usually been abbreviate for “investing in Chinese burning of adopted ingenuity.” But if these IPOs are a success, they could about-face that blueprint on its head.

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